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Case Study

The Forbes Dashboard:
A Vital Tool for Forbes Team


10Clouds designed a user-friendly dashboard that allows Forbes’ clients to monitor and evaluate the performance of articles. We started the project by conducting a heuristics’ audit, then prepared mockups in step with the new Forbes style guide, and ultimately handed over the final designs below budget.

Project Name

The Forbes Dashboard




Heuristic Audit, UX Design, UI Design


Web App

Industry icon social
Problem and solution image


Marketing managers spend too much time on gathering analytic data of branded content campaigns published on their website. Scouting for data from various sources, putting it together and passing it to clients is often a difficult and needlessly complicated process. Forbes and its clients needed an all-in-one tool for managing and monitoring their campaigns.


10Clouds created a design for the Forbes Dashboard - an intuitive web tool that gathers, displays, and exports multi-source analytic data for Forbes campaigns. The dashboard can be used by both Forbes’ staff and clients. It’s giving them direct access to data, thus saving both sides a lot of time. This solution wouldn’t work without spot-on design and data visualization - that’s what we delivered.

Forbes Says

The dashboard is a critical tool for our team and products. 10Clouds provided not only a fresh, modern, functional design but also shared critical UI and UX expertise and suggestions that filled in gaps on the site experience that we had not considered. We were able to work together easily from the US and Poland via collaborative tools such as Slack and InVision, and holding meetings via Google Hangouts. I would definitely work with 10Clouds again.

Claire Robinson

VP of Content Partnerships, Forbes Media

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Gareth N. Genner

Co-Founder of Trust Stamp


We needed a partner who could take on our idea, and make it real. 10Clouds bring so many different skills. We feel that every member that’s involved in the project is a member of our team.